Mapping Software

Using the latest software that integrates relational databases into visual representations, we can prepare detailed maps of where your targeted customer might live. This package graphically demonstrates which cable system should be considered and opens the doors for making sound buying decisions based on precise information.

Information can be mapped together providing a useful tool in making important buying decisions.

Map analysis:
Claritas merges geography with product and service usage, ZIP code by ZIP code.

The map below evaluates households in Rockford, IL which have the highest Population of Married Women 25-54, with children who are most likely to buy a mini-van. Quintile 1 (the red area described in the chart at the bottom) is 29% more likely to purchase a mini-van. Cable Systems are automatically matched for each Quintile. (See match report.)

Rockford, IL DMA Red has the highest density of women 25-54, married, with children, and likely to buy a mini-van. Blue has the lowest density.
	MPI Range HH's   113-147 37,927   104-112 36,584   91-104 42,861   85-90 37,371   59-84 33,627 Total 59-147 188,370

CTV’s Database Automatically matches Cable Systems for each Quintile. Below are systems matching Quintile One.